viiv HeALTHCARE “do it for future you”
When it comes to HIV, the choices you make today can shape the life you live tomorrow. So we created “Do It For Future You,” a campaign encouraging people to talk with their doctors about long-acting options for HIV prevention and treatment. Through a series of interconnected stories, we showed that taking care of your health today is really about making more room for everything that comes next.
Prevention film: “Starting Now”
Treatment film: “Moving Forward”
Landing page
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Creative Director / CW: Justin Chen
Creative Director / AD: Rodrigo Bistene
Producer: Rachel Finkelstein
Production House: Versus
Director: Diane Russo Cheng
Editor: Brian Sanford