THE REAL COST "ONE LEAVES" // XBOX GAME + FILM TEASERS

Three out of four teens who smoke end up becoming addicted. Partnering with Xbox and director Darren Aronofsky, we created a video game that played out like a horror film. The rules are simple: four players are trapped in a hellish labyrinth and only one can escape.

The game racked up 437,328 downloads and 102,608 hours of gameplay in its first month alone.

Gameplay trailer:

Social teasers for the game:

Executive Creative Director: Gary Resch
Creative Directors: Liem Nguyen, Justin Chen
Art Directors: James Meiser, Akos Papp
Copywriters: Cecile Robertshaw, Laszlo Szloboda
Production Company: Protozoa Pictures
Director: Darren Aronofsky