JUSTIN CHEN

SAS "THE BATTING LAB”

SILVER ADC CUBE — ARTIFICIAL INTELLIGENCE
BRONZE CLIO — CREATIVE USE OF DATA
WEBBY — LEARNING & EDUCATION
CANNES SHORTLIST — CREATIVE DATA
D&AD SHORTLIST — DIGITAL DESIGN
D&AD SHORTLIST — CONNECTED EXPERIENCES

Data literacy is quickly becoming one of the most in-demand job skills. How do we prepare today’s kids for the work demands of tomorrow? Together with data analytics company SAS, we created The Batting Lab, an AI-powered batting cage experience designed to help kids improve their swings and their understanding of data.

A featured segment on The Today Show:

A digital animation of The Batting Lab’s physical structure plus a short “How It Works”:

Adweek's Ad of the Day and Muse by Clio:

Credits:
North America CCO: Sean Bryan
Chief Creative Officers: Pierre Lipton, Shayne Millington
SVP Executive Creative Directors: Jason Ashlock, Dominick Baccollo
SVP Group Creative Directors: Daniel Kim, Justin Chen
Associate Creative Director: Kassandra Pollard
Art Director: Gabby Gonzaga
Copywriter: Kayla Andersen
Producers: Chris Badano, Christine Lane, Mihae Mukaida
Production Partner: Volvox