New YORK LOTTERY "MULTIPLY DRAMATICALLY" / film
New York Lottery launched a series of Scratch-Off games that could multiply a player's winnings. We wanted the advertising to make that multiplying potential feel as dramatic as possible. So we borrowed from one of the most dramatic worlds we could think of: daytime soap operas.
Chief Creative Officers: Pierre Lipton, Shayne Millington
SVP Executive Creative Directors: Dominick Baccollo, Jason Ashlock
SVP Group Creative Directors: Justin Chen, Daniel Kim
Creative Directors: Craig Bishop, Peter Sherer
Associate Creative Director: Margaret Webber
Executive Producer: Chris Badano
Production Company: Park Pictures
Director: Terri Timely
Editorial: Cosmo St.
Editor: Tessa Davis
Conform/VFX: The End FX
Audio Mix: HOBO
Senior Sound Designer & Mixer: Julian Angel
Telecine: Color Collective
Colorist: Alex Bickel
Music: APM