New YORK LOTTERY "MULTIPLY DRAMATICALLY"
The New York Lottery’s Cash Multiplier Series of Scratch-Off tickets give players the chance to multiply their winnings, dramatically. To get people into the dramatic spirit of the tickets’ multiplying potential, we leaned into a genre known for its drama — daytime soap operas.
Chief Creative Officers: Pierre Lipton, Shayne Millington
SVP Executive Creative Directors: Dominick Baccollo, Jason Ashlock
SVP Group Creative Directors: Justin Chen, Daniel Kim
Creative Directors: Craig Bishop, Peter Sherer
Associate Creative Director: Margaret Webber
Executive Producer: Chris Badano
Production Company: Park Pictures
Director: Terri Timely
Editorial: Cosmo St.
Editor: Tessa Davis
Conform/VFX: The End FX
Audio Mix: HOBO
Senior Sound Designer & Mixer: Julian Angel
Telecine: Color Collective
Colorist: Alex Bickel
Music: APM