NY LOTTERY "FIND YOUR DREAMS A HOME" / FILM
For New York Lottery's first partnership with My Lottery Dream Home, we needed a character who could embody every New Yorker's dream of winning big and finding the perfect home. We found him hiding in plain sight: New York's official state mammal, the beaver. Then we built a hybrid live-action/CG world around him.
Some press coverage with Shots and LBB.
Credits:
Chief Creative Officers: Pierre Lipton, Shayne Millington
SVP Executive Creative Directors: Dominick Baccollo, Jason Ashlock
SVP Group Creative Director / CW: Justin Chen
SVP Group Creative Director / AD: Daniel Kim
Executive Producer: Dave Herman
Senior Music Producer: Colleen Dahlstrom
Production Company: Reverse
Director: Martin Jalfen
Special Effects and Post: Hinge
Hinge EP: Roland Gauthier
Sound Design & Audio Mix: Digital One
Senior Sound Designer & Mixer: Eric Stolberg
Telecine: Color Collective
Colorists: Alex Bickel, Alex Jimenez
Music: Human
Human EP: James Dean Wells
Plus, a bonus BTS shot of our beaver den.
