NY LOTTERY "FIND YOUR DREAMS A HOME"
In a first-ever partnership, New York Lottery teamed up with HGTV’s hit TV show My Lottery Dream Home. We wanted to create a character who could represent any New Yorker who’s ever dreamed of winning the lottery and buying the home of their dreams. Who could this character be? We turned to New York’s official state mammal — the industrious beaver — and made this adorable little creature the hero of our live action-CG hybrid world.
Some press coverage with Shots and LBB.
Credits:
Chief Creative Officers: Pierre Lipton, Shayne Millington
SVP Executive Creative Directors: Dominick Baccollo, Jason Ashlock
SVP Group Creative Director / CW: Justin Chen
SVP Group Creative Director / AD: Daniel Kim
Executive Producer: Dave Herman
Senior Music Producer: Colleen Dahlstrom
Production Company: Reverse
Director: Martin Jalfen
Special Effects and Post: Hinge
Hinge EP: Roland Gauthier
Sound Design & Audio Mix: Digital One
Senior Sound Designer & Mixer: Eric Stolberg
Telecine: Color Collective
Colorists: Alex Bickel, Alex Jimenez
Music: Human
Human EP: James Dean Wells
Plus, a bonus BTS shot of our beaver den.
