THE REAL COST "LITTLE LUNGS" / film + social
GOLD SHORTY — PUBLIC HEALTH
CLIO AWARDS SHORTLIST
Teen smoking can have consequences that last a lifetime, including stunting the growth of your lungs. So we created Little Lungs, a pair of lungs who started smoking as a teen and never grew up. In a series of stop-motion films, we showed all the absurdly unfortunate ways being little can come back to haunt you.
We partnered with Adult Swim and made Little Lungs a featured character in the Robot Unicorn 3 mobile game.
Executive Creative Director: Gary Resch
Creative Directors: Liem Nguyen, Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Executive Producer: Stacy Flaum
Production Company: Hornet
Director: Pete Sluszka
Hornet Producer: Anna Lauren Farrell
Editing: Hornet
Music House: We Are Walker
Mixing: Sonic Union