DOS EQUIS "MIM BOOK"
The Most Interesting Man In The World didn't get his moniker by accident. This coffee table book celebrates the MIM's impressive accomplishments and unusual lifestyle. Comprised of snapshots taken from different stages of his life, we created this 200-page hardcover book in hopes of inspiring fans to pursue more interesting lives for themselves.
Executive Creative Director: Carl Rogers
Art Director: Scott Rench
Copywriter: Justin Chen