JUSTIN CHEN

CITIZENS “DING DING” / FILM + DIGITAL

Banking is full of little everyday transactions that shouldn’t feel like work. So we created “Ding Ding,” a campaign showing how Citizens makes paying, sending money and depositing checks feel almost effortless. Each film turned a simple banking feature into a simple, satisfying moment.

A Citizens card in your digital wallet makes everyday payments seamless.

Zelle makes it easier to transfer money between friends.

Mobile Deposit lets you conveniently deposit checks from anywhere.

To get people to put their digital wallets to use, we gave them a reason to ditch their physical ones. We partnered with Derek Hough and Kelli Erdmann to create “Ditch Your Wallet,” a social dance that generated millions of views, hundreds of thousands of shares and nearly 20,000 duet participants.