CITIZENS “DING DING”
A Citizens card in your digital wallet makes everyday transactions quick and easy. For two nights, we hunkered down with RSA director John Park in a Brooklyn studio while our crew shot in Cape Town.
A Citizens card in your digital wallet makes everyday payments seamless.
Zelle makes it easier to transfer money between friends.
Mobile Deposit lets you conveniently deposit checks from anywhere.
We partnered with dance celebrity Derek Hough and social media dance influencer Kelli Erdmann to create a new dance move we named Ditch Your Wallet. Hough and Erdmann kicked things off with a dance duet on TikTok and Instagram, resulting in millions of views, hundreds of thousands of shares, and nearly twenty thousand dance duet participants. The below left video shows Derek starting the dance, while the below right video shows Kelli joining in to make it a duet.
Executive Creative Director: Della Mathew
Creative Directors: Justin Chen, Kevin Li
Senior Copywriter: Kevin Breen
Senior Art Director: Gina Maniscalco
Executive Producer: Lee Weiss
Production Company: RSA Films
Director: John Park
Editing House: Lost Planet
Editor: Charlie Johnston
Song: Arnaud Codet “Ding Ding”